Future Mobility Space that embodies Eco-Friendly
and Regenerative Values
Shift to Regenerative Mobility is a special collaboration project between global Korean automotive auto
parts manufacturer Hyundai Transys and international leather trade show Lineapelle and will be
showcased at Spazio Lineapelle at piazza Gorani during Milan Design Week.
The project aims at minimizing waste and regenerating tanning waste into new innovative materials.
The seat frame model also has been upcycled, bringing back life for this project providing a sustainable
approach inside-out.
In partnership with Korean suppliers ATKO Planning, Dual and Italian tannery DANI Spa and
manufactures Manifattura di Domoddossola and D-House by Dyloan, Shift to Regenerative Mobility
presents a new vision on the future concept seat and multipurpose living space offering unique
passenger experience.
The concept seat embodies the shared value of sustainability of the collaborators through its use of
regenerative materials, and visualizes that value through transcending time and space with a design
concept called ‘Seoul to Milan.’ The concept links the cities through colors and patterns, particularly the
two main hues dubbed ‘Seoul Grey’ for the Korean capital’s metropolitan cityscape and granite peaks
and ‘Milano Brown’ for the Italian city’s classical buildings.
Collection of sustainable amenity travel goods & accessories will be showcased together with the
concept car seat designed in collaborating with Hongik University’s Korean
creative talents using the left over materials from the making of the project. The collection aims at
extending the passenger experience inside the new living space and beyond the automobile.
Shift to Regenerative Mobility. Shift to Regenerative Mobility.
CMF Concept
Seoul to Milano
A Design Incorporating the Stories of Two Cities,
Seoul and Milano that Seeks the Value of Coexistence
Seoul in South Korea and Milano in Italy are cities where the past, present, and future values harmoniously coexist.
They both have cultural relics that have survived for hundreds of years, as well as sleek and modern skyscrapers
that create an exquisite balance within. At the same time, both cities are uniquely attractive with arts and culture
yet continuously evolve towards the future with innovative technologies and creative concepts.
The seat design concept of HYUNDAI TRANSYS was inspired by the “continuity of time” of the two cities.
The unique colors and iconic patterns symbolize Seoul and Milan’s eternal beauty and values.
In the autonomous mobility space, you will experience the stories of the two cities and diverse values.
Colors
Seoul Gray
Representing a genuine and serene vibe of Seoul such as a
stonewall walkway of ancient palaces and Fortress Wall of Seoul.
Milano Brown
Incorporating the value of Milano that enhances with age such as
red bricks of old buildings and craftsmanship of the tanneries.
Patterns
Seoul Pixel
Various pixel of technical images observed in a
colorful night view of Seoul city.
Milano Stripe
Refined detail line discovered from the main spire of
Milan Cathedral and antique Gothic architecture.
The collaboration between Korea’s automobile industry and Italy’s leather industry started with the concern
for humanity and the earth’s sustainable future.
The current project led by HYUNDAI TRANSYS and LINEAPELLE were joined by Italian leather tanneries Dani,
Manifattura di Domodossola and innovative manufacturing company Dylon together with two Korean companies
specializing in eco-friendly materials, Dual and ATKO Planning.
All the collaborators contributed their knowledge, expertise and innovation beyond the boundaries of their
industries and countries. This project was made possible because of common vision towards a sustainable
future for the future generations.
For humanity to live a happier and more valuable life.
For the planet we inhabit have a healthier and cleaner environment.
Our journey toward a better future will continue.
Video Gallery
Conference
Press Conference at Lineapelle | Fulvia Bacchi,
Lineapelle CEO & UNIC General
Conference
Press Conference at Lineapelle | Orietta Pelizzari,
Curator of the Project for Lineapelle
Keynote
Online Preview | Sung-kyung Hong,
Seat Design Team Leader of Hyundai Transys
Keynote
Online Preview | Federico Failla,
Ambassador of Italy to the Republic of Korea
Keynote
Online Preview | Steve Yeo,
CEO of Hyundai Transys
Event
Hyundai Transys X Lineapelle
2022 Online Preview
Interview
Partners | Dani S.p.A | Lucia Battistin,
Business Development Manager
Interview
Partners | Manifattura di Domodossola
| Silvia Polli, Executive Managing
Director
Interview
Partners | D-house by Dyloan |
Loreto Di Rienzo, Technology
Ambassador
D-house by Dyloan
Travel Bag & Slippers : Composed of regenerated leather with application of laser engraving, high frequency embossing and thermowelding technique.
Manifattura di Domodossola
Blanket holder, Vase Covering, Belt : Braided technique on weaving machine using sustainable Viscose with sustainable leather detail.
Dani
Zero impact leather (Color: Seoul Gray, Milan Brown)
Dual
Recycled leather fabric
Atko Planning
Recycled leather spun yarn by using cow leather scraps
From Mobility To Lifestyle Spaces ‘Lifestyle Collection’
Product: NEST (Portable Turntable)
Designer: JANG IN WOO
Following the Development of autonomous driving that makes everything possible, now you can listen to music even with Turntable 'Nest' in our next mobility. Nest changes transporting area into an analog distressing moment for your digital-ful life. With Indoor nest dock with multi functions like controller, ambient light, LP stand, and also portable turntable, you can enjoy Analog moment with high-tech usability, whenever, wherever you want.
Products: FREEDOM IS NOT FREE
Designers: LEE CHAE EUN, LEE YEJI
In the future, when self-driving cars are actively distributed, free and horizontal work based on
smart work will become active, especially smart offices that can meet the efficiency of non-face-to-face
work and cooperation within the company will become a central paradigm. We designed
a sustainable smart office look with responsibility through the collection name freedom is not free.
Products: GARDENERS (Modular carpet with smart pots, flower bag with vest)
Designers: KIM YOUJEONG, PARK HYOJEONG
A movable private garden in a car, which is A modular carpet with smart pots, and
Flower bag with Vest realizes the dream of sustainable life and Planterior.
We assume that user of Gardeners act as a gardeners who grows plants in cars and
spreads them out through Flower bags and Vests. Users can size Modular carpet
like a puzzle, regardless of the vehicle type and feel like the living room.
Products: GALLERY FROM SEOUL TO MILAN (Stool & Tea-set)
Designers: JO HYORI, PARK YEJEE, KIM MINJEONG
Inside the future mobility, the product is designed to allow family members to interact
with each other in a gallery like environment. Table stool with tea set has been designed
for the parents while children explore their creativity using the easel table.
Products: FINALE OF THE DAY-RACE (Rider jacket & wine amenities)
Designers: KIM JAE YOON, KIM YEON JIN
"FINALE" is an amenity series for travelers who are looking for a sense of accomplishment.
The rider jacket has been designed with dynamic patterns while wine amenities has been inspired
from formula 1 with temperature management features.
Products: DOTS, LINES, AND PLANES (Cushion & Blanket)
Designer: KIM YEBIN
Geometric graphic design inspired by the architectural style representing each city under
the theme of Seoul to Milano. Seoul has designated hanok style and Milan has designated
Gothic cathedrals as its main architecture. In the hanok style, area elements such as circles
and squares could be found, and in the Gothic style, many linear elements could be found.
Cushion and blanket with these characteristics applied to the design.
Products: PASEO (Bag & vest)
Designer: OH SUSIE
You needed a lot of luggage to go camping or picnics, right? The car we will welcome in the future can be
a shelter and accommodation. If it's a place where you can enjoy nature, why don't you stop for a picnic?
You can leave anytime, anywhere without having to go home and pick up your stuff! Everything is
prepared in the bag. Enjoy in the car and take care of what you need when you go outside!
Products: LET’S FACE IT! (Gown & carrier)
Designers: PARK ESTHER, KIM TAERIM
Everyone wants to look good. We carried out a project that approached people's psychology a little more honestly.
As can be seen from various SNS, the steering wheel in a car is a 'symbol of wealth', something one can boast about.
If this steering wheel disappears with self-driving cars, wouldn't it be necessary to introduce another product
that can boast? We developed products to replace the lost products with exposure design.
Product: ROADWAY GAME
Designer: CHOI JIYEON
These days we are so busy that we can’t enjoy our leisure life. Autonomous driving car made us
to enjoy our hobby easily during riding car. Playing game in car means both indoor and
outdoor activity. Through windows we can feel like we are playing game outside.
Designing vehicle arcade stick, I tried to reveal the two sides of the car’s outdoors and indoors.
It is for everyone who wants to play games in special place without big effort.
ASustainable Leather
The beauty of the two cities were expressed using eco-friendly leather and sustainable process.
BWeaving Method
Timeless braiding weaving design produced under a sustainable production process, minimizing waste and paying attention to quality and durability.
CRegenerated Waste Materials
Leather scraps are recovered in a circular way, transformed into new form of leather fabric.
DUpcycled Leather and PET Yarn
New formulation of materials are created integrating the iconic patterns which represents the two cities.
ENew Eco-Friendly Materials
Aluminum 3D printing headrest and Wool pelt dashboard.
