HYUNDAI TRANSYS X LINEAPELLE
Milan Design Week 2022
- 6-12 JUNE 2022
- 10:00 am - 8:00 pm
- Spazio Lineapelle,
Palazzo Gorani, Via Gorani
Future Mobility Space
that embodies Eco-Friendly
and Regenerative Values
Shift to Regenerative Mobility is a special collaboration project between global Korean
parts manufacturer Hyundai Transys and international
leather trade show
Lineapelle and will be
showcased at Spazio Lineapelle at piazza Gorani during Milan Design
The project aims at minimizing waste and regenerating tanning waste into new innovative
The seat frame model also has been upcycled, bringing back
life for this project
providing a sustainable
In partnership with Korean suppliers ATKO Planning, Dual and Italian tannery DANI Spa and
manufactures Manifattura di Domoddossola and D-House by Dyloan,
Shift to Regenerative
presents a new vision on the future concept seat and multipurpose living space
The concept seat embodies the shared value of sustainability of the collaborators through its
regenerative materials, and visualizes that value through
transcending time and space
with a design
concept called ‘Seoul to Milan.’ The concept links the cities through colors and
patterns, particularly the
two main hues
dubbed ‘Seoul Grey’ for the Korean capital’s metropolitan
cityscape and granite peaks
and ‘Milano Brown’ for the Italian city’s classical buildings.
Collection of sustainable amenity travel goods & accessories will be showcased together with
concept car seat designed in collaborating with Hongik
University’s Korean creative talents
using the left
over materials from the making of the project. The collection aims at extending
the new living space and beyond the automobile.
Shift to Regenerative Mobility. Shift to Regenerative Mobility.
Seoul to Milano
A Design Incorporating
Seoul and Milano
Value of Coexistence
Seoul in South Korea and Milano in Italy are cities where the past, present,
and future values
They both have cultural relics
that have survived for hundreds of years,
as well as sleek and modern
that create an exquisite balance within.
At the same time,
both cities are uniquely attractive with arts and culture
yet continuously evolve
towards the future with innovative technologies and creative concepts.
The seat design concept of HYUNDAI TRANSYS was inspired by the
“continuity of time” of the
The unique colors and iconic patterns
symbolize Seoul and Milan’s eternal beauty
In the autonomous mobility space, you will experience the stories of the two
cities and diverse
Representing a genuine and
serene vibe of
Seoul such as
stonewall walkway of ancient
Wall of Seoul.
Incorporating the value of
Milano that enhances
red bricks of old
Various pixel of technical
images observed in
night view of Seoul city.
Refined detail line discovered
from the main
Cathedral and antique Gothic
The collaboration between Korea’s automobile industry and Italy’s leather industry started
with the concern
for humanity and the earth’s sustainable future.
The current project led by HYUNDAI TRANSYS and LINEAPELLE were joined by Italian
Manifattura di Domodossola and innovative manufacturing
together with two Korean companies
specializing in eco-friendly materials, Dual and ATKO
All the collaborators contributed their knowledge, expertise and innovation
the boundaries of their
industries and countries.
This project was made possible because of common vision towards a sustainable
the future generations.
For humanity to live a happier and more valuable life.
For the planet we inhabit have a healthier and cleaner environment.
Our journey toward a better future will continue.
ConferencePress Conference at Lineapelle | Fulvia Bacchi,
Lineapelle CEO & UNIC General
ConferencePress Conference at Lineapelle | Orietta Pelizzari,
Curator of the Project for Lineapelle
KeynoteOnline Preview | Sung-kyung Hong,
Seat Design Team Leader of Hyundai Transys
KeynoteOnline Preview | Federico Failla,
Ambassador of Italy to the Republic of Korea
KeynoteOnline Preview | Steve Yeo,
CEO of Hyundai Transys
EventHyundai Transys X Lineapelle
2022 Online Preview
InterviewPartners | Dani S.p.A | Lucia Battistin,
Business Development Manager
InterviewPartners | Manifattura di Domodossola
| Silvia Polli, Executive Managing
InterviewPartners | D-house by Dyloan |
Loreto Di Rienzo, Technology
WebsitePartners | Dual
PR filmPartners | Atko Planning