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Seating

Complete Seat

HYUNDAI TRANSYS provides customized seat solutions optimized for various models and classes.

Product Lineup

HYUNDAI TRANSYS realizes customer satisfaction with customized seat solutions that align with the values and directions pursued by each vehicle class, ranging from economy seats to luxury seats. With seat technologies specialized for various vehicle types, including sedans, SUVs, and electric vehicles, it provides a differentiated mobility experience. HYUNDAI TRANSYS' seats enhance the value of automobiles through ergonomic designs for passenger safety and comfort, sophisticated styling, responsible materials, and strict quality control, offering a unique competitive edge.

Products produced by region
SEDAN
SEDAN
  • GenesisG90, G80, G70
  • HyundaiGrandeur, Sonata, Accent, i30, i20, i10, HB20
  • KiaK9, K3, Rio
SUV
SUV
  • GenesisGV70
  • HyundaiSanta Fe, Stargazer, Creta, Custo, i35, Syros, Venue, Casper
  • KiaCarens, Mohave, Sorento, Sportage, Soul, Sonet
EV
EV
  • GenesisG80 EV, GV70 EV
  • HyundaiIONIQ 9, IONIQ 6, IONIQ 5, KONA EV
  • KiaEV9, EV6
  • RivianR1S, R1T
  • Lucid MotorsLucid Air, Lucid Gravity

Flagship Product

EV9

EV9

The Kia EV9 is Korea’s first flagship large SUV electric vehicle, equipped with HYUNDAI TRANSYS' specialized EV seat technologies. Features such as dynamic body care, low-power carbon heated seats, tilting walk-in technology, and an innovative ventilated docking system maximize space utilization and convenience unique to EVs. HYUNDAI TRANSYS' advanced seat technologies offer a new mobility experience.

Core Competencies

Engineering

HYUNDAI TRANSYS provides seat solutions optimized for a wide range of vehicle types and classes. With experience in designing, developing, and mass-producing seats for over 200 vehicle models annually, ranging from economy to luxury vehicles, the company has integrated R&D capabilities to develop everything from individual seat components to complete seat assemblies in-house. Based on the extensive development experience and expertise accumulated over the years, the company offers customized seat solutions that meet customer needs.

Seat Development Process

  1. 01

    Planning

    • Market Research
    • Benchmarking

  2. 02

    Design

    • Styling
    • Design
    • Design Evaluation

  3. 03

    Analysis

    • Static Analysis
    • Dynamic Analysis
    • Comfort Analysis
    • Design Optimization

  4. 04

    Start

    • Prototyping
    • Digital Patterns

  5. 05

    Testing

    • Laws
    • Design Specifications
    • Material Specification
    • Electronic Components
    • Comfort Development

Verification & Validation

The HYUNDAI TRANSYS Seat Research Center conducts product verification and quality improvement through approximately 160 test equipment and around 460 types of testing and evaluation in areas such as safety, durability, performance, and materials. The global R&D centers located in Korea, the U.S., and India possess expertise in product analysis, verification, and testing capabilities. These centers develop products that meet the latest automotive regulations and required specifications for each country. Additionally, HYUNDAI TRANSYS continuously introduces products and technologies that lead the global market by proactively identifying the latest technology trends.

HYUNDAI TRANSYS achieves customer satisfaction through various testing and evaluation processes for product verification.

  • 시트벨트앵커리지Seat Belt Anchorage
  • 헤드레스트 충격시험Headrest Impact Test
  • 로봇승강내구Robot Lifting Durability
  • 반복피로시험Repetitive Fatigue Test
  • SABSAB
  • 슬레드시험Sled Test
  • 복합환경 BSRComplex Environment BSR
  • 재료환경시험Material Environmental Test
  • VOCs시험VOCs Test
  • CNC가공CNC Machining

Quality

HYUNDAI TRANSYS' global seat manufacturing plants produce highly competitive products that ensure customer satisfaction through standardized manuals and a systematic quality management system. Recently, the company has actively integrated innovative technologies such as big data and AI into its production processes to enhance efficiency and quality. HYUNDAI TRANSYS seats have consistently received high ratings in the U.S. J.D. Power quality satisfaction survey, demonstrating their global quality competitiveness.

J.D. Power Seat Quality and Satisfaction Study

* Mass Market Car Segment

Year Category Vehicle Type Ranking
2024 Small/Compact car seats Kia Forte 1st
2023 Small/Compact car seats Kia Rio 2nd
Midsize/Large SUV seats Kia Sorento 2nd
2022 Small/Compact car seats Kia Forte 2nd
Small/Compact SUV seats Kia Soul 2nd
Midsize/Large SUV seats Kia Sorento 3nd
2021 Premium car seats Genesis G90 3nd
2020 Small/Compact car seats Hyundai Accent 2nd
Small/Compact car seats Kia Forte 3nd