Hyundai Transys, Receiving Two NET Certifications for Automotive Seats

- Technology of manufacturing eco-friendly ventilated slab padding materials for car seats to reduce VOC emissions
- Strike-vibration amplification and drive mechanism miniaturization technology with a massage function for car seats
- Leading the development of human- and nature-friendly seats under the ECO SEAT road map


Hyundai Transys received the New Excellent Technology (NET) certification from the Ministry of Trade, Industry and Energy (MOTIE) for two automotive seat–related technologies.

The NET certification is a system in which the government certifies excellent technologies that were first developed in Korea or have innovatively improved existing technologies.

Hyundai Transys has been recognized for its eco-friendly ventilated slab padding manufacturing technology for car seats to reduce volatile organic compound (VOC) emissions.

This technology dramatically reduces the use of harmful flame retardants by developing and utilizing eco-friendly and fire-resistant raw resources to produce padding materials for seat coverings. In safeguarding the breathability of padding materials for seat ventilation instead of combustion, this human and nature-friendly technology secures air passages with “cell destruction” technology and applies physical perforation technology to reduce harmful substance emissions and unpleasant odors.

“Strike-vibration amplification and drive mechanism miniaturization technology with massage function for vehicle seats” reduces passenger fatigue by providing a massage function to desired body parts during long drives.

Compared to traditional pneumatic-vibration massage, the percussion-vibration massage function provides more direct stimulation to the body for a more relaxing experience. In particular, the controller located on the armrest allows the intensity and massage position to be adjusted for different areas, such as the lower back, hips, and legs, for more personalized comfort. The technology was introduced in the second row of Kia’s new Carnival, launched in November 2023.

“We are pleased that our efforts to develop seats that are comfortable, safe, and eco-friendly for passengers have been recognized through the new technology certification,” said Seung-woo Seo , Head of Seats Business Division at Hyundai Transys. He continued, “We will become a leading company in the global seat market based on our accumulated know-how and advanced technology.”

With the launch of its integration in 2019, Hyundai Transys is proactively preparing for the carbon-neutral era, establishing an “ECO SEAT” road map and taking the lead in developing seats with “human-friendly” and “nature-friendly” technologies.

Human-friendly technologies aim to provide a comfortable driving experience through technologies related to zero harmful substances (reduction of hazardous substances, development of alternative materials, etc.), the satisfaction of the five senses (odor removal, air purification, pollution, and wear prevention, temperature and humidity control, etc.), and health diagnosis and healing (fatigue diagnosis and treatment, drowsiness prevention, etc.).

In addition, to proactively respond to international environmental regulations and to realize the core values of environmental, social, and governance (ESG) management, we are investing our core competencies in developing eco-friendly technologies related to de-oilization (such as developing naturally extracted materials), resource recycling (such as using recycled materials and recycling leather waste), and carbon reduction (such as improving fuel efficiency through lightweighting).